SummerHill School
Parents are not buying a school, they are buying calm
A private education centre in Moscow. The site walks a parent from first impression to an admission enquiry, answering the uncomfortable questions along the way.
- Scope
- Design · Development · Content structure
- Stack
- ReactTypeScriptViteSEOAnalytics
The brief
Choosing a school is a slow, cautious decision. Parents compare programmes, teachers, environment, daily schedule and price — and almost always leave to think it over. The site had to survive that comparison and answer objections before the parent could raise them on a call.
The build
- Interactive study directions
- Sections per school stage
- Photo gallery
- Frequently asked questions
- Admission enquiry flow
- Cookie consent control
- 01
Eight educational directions gathered into one interactive block — languages, sciences, IT, sport, school traditions — instead of a wall of text.
- 02
Separate sections per stage: preschool, primary and secondary, so a parent lands straight in their child's age group.
- 03
Achievements, photography and the real environment of the school in place of abstract promises.
- 04
An FAQ that answers what people ask first: cost, daily schedule, meals, and what the child actually gets.
- 05
Admission enquiry and a call button reachable from any screen — on mobile that is a separate flow, not a shrunken desktop.
- 06
A considered cookie consent: analytics, maps and third-party widgets load only after explicit permission.
The full page
Mobile
The site talks to parents calmly and concretely — in the same register the school itself uses at an open day.
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